My Work
I take a User Centred Design approach when solving problems.My expertise is in web and content design.
Here's a selection of my projects, the problems presented and the techniques I used to solve them.
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Fitness Studio Management
Or "How not to stress out yoga teachers before a meditation class."
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Consumer Banking Strategy
Leveraging opportunities to go beyond being just another bank.
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e-Commerce
Transporting a bricks and mortar business' brand values to the online world.
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My Process
The methods and tools vary depending on the project, but the underlying process is discover, define, develop, deliver.Gather
Analyse
Design
Test
Why Watching and Learning from Users Matters to Me
I can create what I think are great solutions but ultimately I am not my user! Different experiences are what guide people in their approach to achieving their goals.
Who am I to presume to know what they are thinking or feeling?
Until I engage with users, I won't know what problems I'm really trying to solve and how best to solve it for them.
All in the pursuit of creating a better experience for people.
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You're almost always wrong about your users.
Manik Rathee -
If you don't talk to your customers, how will you know how to talk to your customers?
Will Evans -
When I design, I work very hard to make the interface experience feel like there's a human on the other end, not a computer.
Aaron Walter